Blogging is often at times the last thing on a companies to do list. Most of the time people just say, ” I read an article. . .” (you can fill in the rest of that statement, we hear it at least once a day).
The fact still remains, it’s the same process as blogging, the only difference between that article that was read and the the blog your company needs to produce is the actual time spent. What I’m trying to say in as few as words possible is simple. You have to spend time making sure you are checking the keywords that are making the biggest bang for your buck. You spend enough time making the content hit all of the KPI’s. Now that you have taken care of that portion, you are not posting it where? That is the problem that most people in our field are constantly trying to figure out. Where are you going to store your content, where are you going to make it your home? And on top of that where are you going to be able to use it again, (if need be?).
People are starting to move to podcasting, I made mention of this in another blog that I write for, the reason is because you are getting the content that you want to hear, nothing it stopping you from you listening to your favorite entertainers talk about topics that interest you. So how and why are you not going to use this new platform to your advantage? I’ll give you a small list of companies and I can almost guarantee that you have heard one of their live reads from your favorite podcast. Wix, Monday, Away. . . just a few of the companies that I hear on my list of podcasts that I listened to while I’m working on link building and a few of SEO elements.
Also, if you don’t believe me, think about this, the average late night television show is getting less than 1 million views per night. Some of the top performing podcasts are averaging almost 2-4 million views per episode. The best part of using your ad spend is that fact that these are episodes that are relevant enough that people discovering new content and your ads are in the episode.