Ecommerce Growing like a Weed

A lot of questions we get are from people with an idea. They want to know if their idea can be turned into the next big app, and maybe a business for them. In many ways, apps, and sales through those apps, have replaced brick and mortar stores as the bare-bones infrastructure needed for a business. Whereas in the past you could open up a brick and mortar and rely on foot traffic and sightings …

GOING VIRAL!

It’s almost 2020! And yes even today sings have the ability to go viral a lot faster than they did ten years ago, the fact is how relevant is it to go viral? The answer is super important it’s imperative that we have content that gets to people’s eyes without us actually having to pay people or platforms to get it in front of them. I can honestly say I’m excited that Instagram has decided …

SEO vs PPC a Battle for the Ages!

In todays marketing world these are the biggest, (by default), go to campaign strategies. Some would argue and say there are more, but for arguments sake, I’m only going to speak on these two methods. I’m going to give you case studies and show you that both have their place, and at the same time work against each other. For some of you small business owners who do not have someone running a marketing department, …

Where are we posting this content?

Blogging is often at times the last thing on a companies to do list. Most of the time people just say, ” I read an article. . .” (you can fill in the rest of that statement, we hear it at least once a day).

The fact still remains, it’s the same process as blogging, the only difference between that article that was read and the the blog your company needs to produce is the actual time spent. What I’m trying to say in as few as words possible is simple. You have to spend time making sure you are checking the keywords that are making the biggest bang for your buck. You spend enough time making the content hit all of the KPI’s. Now that you have taken care of that portion, you are not posting it where? That is the problem that most people in our field are constantly trying to figure out. Where are you going to store your content, where are you going to make it your home? And on top of that where are you going to be able to use it again, (if need be?).

People are starting to move to podcasting, I made mention of this in another blog that I write for, the reason is because you are getting the content that you want to hear, nothing it stopping you from you listening to your favorite entertainers talk about topics that interest you. So how and why are you not going to use this new platform to your advantage? I’ll give you a small list of companies and I can almost guarantee that you have heard one of their live reads from your favorite podcast. Wix, Monday, Away. . . just a few of the companies that I hear on my list of podcasts that I listened to while I’m working on link building and a few of SEO elements.

Also, if you don’t believe me, think about this, the average late night television show is getting less than 1 million views per night. Some of the top performing podcasts are averaging almost 2-4 million views per episode. The best part of using your ad spend is that fact that these are episodes that are relevant enough that people discovering new content and your ads are in the episode.

The Power of VIDEO

In a new study released by Google, 55% of people asked, stated that they research a product through their search engine and then go to YouTube to see how it actually works. Welcome to the new wave of E commerce. A few years ago, I was working for an app company and they were in need of downloads. They had a great product but didn’t know how to show people how it worked and or …

100 Ways to get the traffic you have always wanted

In the modern-day landscape of saturated online content, it’s no longer enough to just build your site and wait for people to visit it. You must be proactive at promoting your site and your brand online. It’s no secret that companies will not have the money or corporate sponsorship behind them. The fact is you are going to have to sit and make the content in your off hours, spend the time looking at other …