How to handle the Google changes in 4 easy steps.

VirtuallTech
Prepare for 2020 Google Changes

Google is making changes again, no one knows what these changes are going to be, and as a good company to make sure they are not going to lose their clients, they are giving us a heads up to make sure we are ahead of the curve and prepared. I don’t mind the changes, It honestly keeps those of us practicing the white hat parts of this business up to date on the trends and what is really moving the needle for organic traffic. Recently I had to deal with a company that does not practice anything ethical. They are providing leads at such a low rate, with zero transparency there is no way they are doing anything ethical. I don’t want to put them on blast in this article but I will say that they are in the real estate game and in South Carolina, that is all I’m going to say. A little childish of me, but anyone that has read my articles knows that I’m going to take down the dishonest companies that are lying to their customers. With that being said, I am no longer having to deal with this company. I’ll give more details to that story in another blog.

I can honestly say that VIRTUALLTECH.COM has been nothing but transparent, and allows anyone and everyone to use our site to help with their link building. All we ask is that you open your site to do the same, a little #f4f if you will.

I put together 4 points on what has been the 4 staples of my career, to make sure there is nothing that Google or even Bing, (Yes I know I said Bing, and, will write about how that engine needs some love) , can do to take away my SERP ranking, with or without Ads. Let all start to practice these 4 steps and see what can happen in 2020.

  • Content and Quality: Content and quality guidelines are designed to favor original, high-quality content that offers comprehensive, insightful information.
    1.  Does the page include a compelling title and description, and do they match up with the body content? 
    2. Is this something you’d bookmark or share with a friend or colleague?
  • Expertise: Expertise looks at the author and the quality of the content. 
    1. Is the page trustworthy? Is it fact-checked? 
    2. Is there an author bio with a photo and credentials? Google has cracked down on dubious claims on “your money or your life” pages–or pages that relate to your health or financial well-being.
  • Presentation and Production: This area looks at how you present information. 
    1. Does it look good? 
    2. Does the page load quickly? 
    3. Does it contain high-quality images and be formatted in a way that makes it easy to read? 
    4. Does it look good on mobile?
    5. Is there an excessive amount of ads, or anything else that might hinder the user experience (popups, etc.)?
  • Competitive comparison: In this case, a ranking drop might not mean that your website is bad, just that your competitors may offer more engaging, out-of-the-box solutions than you currently have on your site. 
    1. How does the website compare to competitor websites? 
    2. Does your content solve problems? 
    3. Does it align with user expectations?

Ecommerce Growing like a Weed

A lot of questions we get are from people with an idea. They want to know if their idea can be turned into the next big app, and maybe a business for them. In many ways, apps, and sales through those apps, have replaced brick and mortar stores as the bare-bones infrastructure needed for a business. Whereas in the past you could open up a brick and mortar and rely on foot traffic and sightings …

GOING VIRAL!

It’s almost 2020! And yes even today sings have the ability to go viral a lot faster than they did ten years ago, the fact is how relevant is it to go viral? The answer is super important it’s imperative that we have content that gets to people’s eyes without us actually having to pay people or platforms to get it in front of them. I can honestly say I’m excited that Instagram has decided …

Is AI taking over SEO?

I would be lying to you if I said that I wasn’t worried about how and what is going to happen in the coming months. From what we already know there is yet another short cut, another way for the average person to optimize their website without having us, the experts in the field, help. BERT has been activated and there are companies that are seeing traffic like never before. Now we have to sit …

Your Ads, Your Dollars and the miserable loss.

Are you using your money on the right platform?

Your creative is unparallel, your copy is leaps and bounds past the industry standard. You are diligently moving your organic traffic, but there seems to be something missing. You now are looking to strategies and move the needle in your favor. You are starting to allocate money to the movement of this campaign.  

You are now faced with two options, one is the world’s largest social platform that has been through more changes in the past 2 years than any other tech company, even taking the time to visit the United States congress to testify in front of a panel explaining that, “They were not responsible with people’s information.”  

The second option is to literally put this in the hands of the machine that moves the entire world. Yes, there is no arguing this statement. Google is the machine that moves the success of most companies these days, in fact, they are so powerful they decided to make a social platform that failed and after putting millions upon millions of dollars into this project, even giving people that used that platform the perks with their SEO, they just pulled the plug and said well onto the next thing.  

You have your ads in these places, both with budgets of at least $5,000 and a hope and a prayer that somehow you are able to turn these clicks into customers.  

This is where using both platforms is a plus, but I will tell you this and the answer is going to shock you. The data that you are looking for is coming from the company you are not going to like. Facebook, yep I said it, the platform everyone hates and wants the government to shut down. What are they really doing? Yes, some of their practices have not been what some would call unethical, but none the less, they have the most data points per user than any other platform. I am finding it hard to see another platform to come and dominate this space.

Tik Tok, This is a joke of a platform. Its the sad truth, when major influencers are telling you that this is the future of social media we are in trouble. I’m trying really hard to put my opinion aside but it’s really hard to think that this is the future of social media. Everyone is just copying what the most popular person is doing, using songs and other peoples art. Yeah great for content to get viral, but the idea of originality is gone.

Before I lose what this blog is really about I just want you as the business owner to know one thing. Where is your audience? What are they buying from you? How are you going to get your product in front of them? I want you to have the biggest ROI as possible, I mean that is the motivation for every marketing director.

This Week’s Updates!

I am going to be hitting you with an updated version of last weeks blog and let you know what you can expect to find with Google’s new Algorithm Update!

So, diving right into it!

New research shows that organic search is 53% of traffic to websites for most analytics accounts. So, organic search is the biggest piece of the pie. I have been saying this to all of my clients for the past year. Nothing is going to take away from your organic traffic.

I know that this is mainly an update on Google, but it’s fair to mention that TripAdvisor has blocked or removed 1.5 million fake reviews. Gives meaning to the term “fake news!” This is great for people who have relied on that platform in the past. Which then brings us back to Google, they are following and taking away a lot of the 5 star review snippets. The reason behind the removing of the snippets, is based on the fact that you can no longer review your own webpage, this was leading to a lot of spamming.

In regards to an update with Facebook, a new study shows that the best place to advertise is in the newsfeed. According to this study, 60% of the ads are showing high conversions. Second to this was in the Instagram feed. Not in the stories, not as many people are looking through all of the stories.

Snapchat, for those of you with a big enough audience, this information is going to be worth you investing time. They are now allowing up to 3-minute ads. By using this feature you will be able to use that famous phrase, “SWIPE UP!” you will allow your audience to use that feature to head over to your website.

Finally, YouTube has released video reach campaigns. You can load 3 different ad assets and then YouTube uses machine learning to determine the best combination of ads to maximize reach. Recently they came out with ads sequencing so you could do something like 7 ads in a row, (or whatever amount you wanted), and then it shows it to people in a sequence.  You can do it for all of the versions of the ads, six second bumper ads, the skippable in stream ads and the non skippable in stream ads.

That’s all of the updates that I have to give this week, stay tuned bookmark us! I promise to keep you updated on all things web. If you are still struggling to rank your website, send us an email. We will put a plan of action where you will start to see an increase in traffic, CLICK HERE!