Let’s go back to why nofollow is important. Well internally for a website it matters really mostly because of crawl budget and page sculpting. Crawl budget is the idea that you only want Google to crawl certain parts of the website because it allows those pieces of the website to get seen more frequently, and to get more attention, so if you use a nofollow, what you can do is tell Google don’t visit these other parts of the website through these hyperlinks. So, if you had hundreds of links at the bottom of the page and you wanted them for users but you didn’t want Google to follow them you could put a nofollow on those.
What is a NoFollow link for SEO, and why does it matter for search engine optimization?
Today’s Blog is a super geeky topic, the nofollow link and why does that matter for SEO. I’m going to give you some context on all of the different way that people use it and also two new updates to the nofollow link that haven’t been there before . . .
HERE WE GO!
Okay so first, what is a nofollow link attribute? Well it’s a piece of HTML that you put on the hyperlink, and what it does is it tells Google, “Do Not Follow this Link, and do not pass page rank!” One, don’t follow if from one page to the other and the other one, if your trying to pass link weight from one page to another because the more links you have that are high quality that point to a page from another page in Google the higher you rank. This is saying that don’t pass that link weight over to that other page. But of course, Google wouldn’t be Google is things didn’t change.
So what happened is, Google recently came out and they said that the nofollow is just a HINT! It’s not the directive so they don’t have to honor it. You might be asking how recent is this, well they announced this new information on September 9th, 2019. Pro Tip: a good backlink profile shouldn’t only have followed links pointing at it. Instead it should have a good mix of nofollow and followed links, all with different types of anchor text.
So, Google came out with two new things recently, one is REL SPONSORED, and this is something that also can go on a nofollow link that say this is sponsored content. This is important to all of you that are paying for links. Make sure that they are including the nofollow and a rel sponsored in the HTML hyperlink. The second big push from Google is the REL UGC. This is the type of link that you would put on user generated content, (UGC).
Now you might be asking what is page sculpting? Well the idea is if you have 10 links on a page and you want to give the most weight to one link you will add nofollow to nine of those links in the hypertext now Google will be focusing on those other nine. At that end the purpose of this is to give you back a little of control. Basically saying that is there are links on your website to websites that you don’t want to be connected to, you are saying to Google that yes, we are hyper linked together but do no want to follow. From what I can conclude in all of this, is the basic idea that Google is allowing you to make sure that your are aware of who you are linking with, that link building is now a relationship built on a partnership rather than an algorithm.