I would be lying to you if I said that I wasn’t worried about how and what is going to happen in the coming months. From what we already know there is yet another short cut, another way for the average person to optimize their website without having us, the experts in the field, help. BERT has been activated and there are companies that are seeing traffic like never before. Now we have to sit back and wonder is AI going to do the job that we have been working at for so long, figuring out the do’s and don’ts of this world?
We have bi-weekly scrums at Virtualltech.com we discuss our clients needs and what our response is to make sure everyone that comes to use our services gets more than what they actually needed, (not to brag, but we know the industry like the back of hands). We have learned that clients are wanting one thing, simplicity. Yup, that’s it, we are dealing with clients that offer a service and are attempting to make a profit off of that service and not have to worry about SEO, Marketing, Digital anything. The team has been put together to make sure we have an answer for everyone’s questions and a plan of action to put into effect.
With that being said, clients are wanting the simplest way to handle traffic to their website. They want their ads to show up first before their competition, Machine learning is taking care of all those tasks. We just have to sit back and watch the machines do what they were designed to do. Whenever me and my boss are on the phone with a potentially new client we tend to ask a lot of questions, we want to make sure when they sign up we are giving them everything they need and nothing that they don’t. I wrote a blog in the past about how most marketing agencies are stealing from clients with this model. I’ll link it HERE.
So why are we not worried? Because even in ML, (machine learning) there has to be someone that is making the machines learn something. Sounds like child’s talk but its true. We are all learning that with BERT, you are in need of spending time on pages of your website that you thought you didn’t anymore. I appears that the major search engines are tired of the calls about ads not showing up and the lack of attention that certain companies get when they are spending thousands of dollars a month for little to no return. So they introduce a new “shortcut” to the attention that you need. This is where companies like VIrtuall Tech shine. We know the machines and we know the shortcuts. You should as well. Hit us up with any questions. Email the top dawg himself. TOP DAWG.