Anchor Texts

Target page relevance

As search engines have matured, they have started identifying more metrics for determining rankings. Check out what our friends over at OutreachMama have to say on the subject. They walk you step by step in the process so you are not building bad links, or practicing bad habits. One metric that stands out among the rest is link relevancy, or how related the topic of page A is to page B if one links to the other. A highly relevant link can improve the likelihood of both page A and page B ranking for queries related to their topic. We have a lot of clients gain more organic traffic with this method. It’s simple and with time you’ll see what you’re looking for as well.

Link relevancy is a natural phenomenon that occurs when people link out to other content on the web. It is determined by:

  • TOPIC
  • CONTENT

Links that point to content related to the topic of the source page are likely to send stronger relevance signals than links pointing to unrelated content. For instance, a page about the best lattes in Seattle is likely to pass a better relevance signal to Google when it links to a coffee shop’s website than it is when it links to a site with pictures of baby animals.

Search engines pay attention to the different anchor text variations being used to link back to the original article and use them as additional indicators of what that article is about – and for which search queries it might be relevant. This, in combination with natural language processing and other factors like link source and information hierarchy, make up the lion’s share of link relevancy indicators online. To ensure your links send strong relevancy signals, keep your anchor text as descriptive of the target page as possible.

Anchor text keyword density

To really show what we are talking about we linked articles from the SEO powerhouse, MOZ.com to give you more insights to what we are saying. With the Penguin algorithm update, Google started to look closely at the keywords in the anchor text. When it as the appearance of “keyword stuffing” they start to pump the breaks on those links and make it harder to build the DA, (domain authority) of that page. Your best practice is to use the keywords relevant to the link and to the topic. Knowing that you can build a link and start to drive traffic simply leaving an anchor text in comments. If this is your method, make sure you are doing it right. Reach out and start to build relationships with the owners of the site. DO NOT SPAM. I can’t say this enough.

LEAVE A PENNY, TAKE A PENNY

This is my method. You are more then welcome to reach out anytime to help build your backlink. In fact this is my email ANDY In exchange we ask that you help link our site to yours.

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